Cookie Policy
We use minimal cookies. Analytics cookies are only activated with your explicit consent.
Version 2.2 · Last updated: 17.05.2026
1. Essential cookies
Do not require consent. Without these the site cannot function correctly.
| Key | Type | Purpose | Duration |
|---|---|---|---|
| primestay_cookie_consent | localStorage | Stores cookie consent choice (granular: essential, analytics, ads) | Until cleared |
| ps_theme | localStorage | Remembers light/dark theme preference | Until cleared |
2. Analytics cookies (optional)
Only activated if you choose "Accept all" in the consent banner. Used solely to understand how the site is used — not to identify individuals.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users (anonymous ID) | 2 years |
| _ga_G-8Z2TTGP38Z | Google Analytics 4 | Maintains session state and visit count | 2 years |
Google Analytics collects anonymised data about site interactions to improve the user experience. IP addresses are anonymised before transmission. Data is retained for up to 14 months within GA4.
Tracked events (GA4)
3. How to manage consent
Withdrawing consent
Delete the primestay_cookie_consent key from your browser's localStorage (DevTools → Application → Local Storage → primestay.rs). The consent banner will reappear on your next visit and you can change your choice.
Browser-level blocking
You may also use your browser's privacy settings or a tracking blocker extension (e.g. uBlock Origin) to prevent the GA4 script from loading.
Direct request
For consent or data deletion requests, write to support@primestay.rs.
4. Third parties
Analytics cookies are set by Google LLC. Google processes data in accordance with its privacy policy and a DPA agreement with PrimeStay.